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  • New Apple TV, Roku media streamers race to break one million in sales

    by 
    Darren Murph
    Darren Murph
    12.21.2010

    Curious timing, no? This morning, Cupertino's PR department has blasted out a blurb stating that the newfangled Apple TV -- which only started shipping three months ago -- is expected to cross the one million mark in sales prior to Christmas Day. The obvious remark is hard to ignore: "That's a lot for a hobby." And yeah, it is. But it probably has more to do with trends in consumer purchasing and a delightfully low $99 price point than anything else, and if you doubt that logic, you should probably have a sit-down with Roku CEO Anthony Wood. The folks at Business Insider did, and Wood confessed that Roku media streamer sales have actually doubled since the introduction of the second-gen Apple TV. As the story goes, Jobs did the whole sector a solid by refocusing consumer attention on the set-top box realm, and with the most basic Roku retailing for just $59, it's pretty clear that the outfit drives a tough bargain. Roku's also expecting to sell its one millionth box by the close of this year, but of course it's had a lot longer than three months to do so. Still, for an up and comer, selling one million of anything (let alone looking at $50 million or more in annual sales) is quite the achievement.

  • Apple TV teardown reveals 8GB flash storage, 256MB RAM, leftover iPad parts

    by 
    Ross Miller
    Ross Miller
    09.29.2010

    "Of course the new Apple TV gets a teardown, silly," is what we would tell you should you have the audacity to question its inevitability. But alas, we're too busy analyzing every photo of iFixit's gallery to even dignify your raised eyebrow with an unprovoked response. The site gives it 8 out of 10 in its metric of repairability, opining it might be "the most eco-friendly set-top box of all time." With that said, here are the big takeaways we're seeing so far: 8GB of storage provided care of a Samsung K9LCG08U1M NAND Flash chip, and the same one found in the iPad. Speaking of which, there's also the exact same markings on its Apple A4 processor as the iPad and new iPod touch, K4X2G643GE (not the same as the iPhone 4, as it turns out), the exact same Broadcom BCM4329XKUBG 802.11n WiFi / Bluetooth / FM chip as the iPad, and at 256MB, the same amount of RAM. Also interesting and of note are the solder pads near the side of the logic board, which look to be a perfect fit for an Apple dock connector. At any rate, with all that's under the hood, we expect the jailbreak community to have an absolute field day.