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Bobby Kotick: Activision is "considerate of the culture" at Blizzard
Portfolio has an interview with Bobby Kotick himself, warchief of the Activision Blizzard clan, and in there, they talk about the merger itself (obviously), as well as Kotick's past and what he's trying to do with Activision Blizzard.If you believe everything he's saying, then our favorite game company sounds like it may have landed on pretty good ground. Apparently Activision was originally trying to buy out Vivendi (Kotick says he'd realized that World of Warcraft wasn't so much a game as a full-fledged social network), but Vivendi made the counter-offer of a partnership instead. And while Kotick only chats briefly about Activizzard's other properties (he thinks facial and mouth movement will help videogames tell great stories -- sigh), he does say that Activision is a place where Blizzard can grow as a studio of its own, as compared to a faceless corporation like, ahem, EA.All in all, Kotick doesn't sound like too bad a guy, although I can't imagine that any CEOs being profiled in something called "Portfolio" would. It does at least sound like he'll let Blizzard do their thing, although just as we've said before, while things are great now when the money is rolling in, there's no knowing what will happen in the future.[Via WorldofWar.net]
Europe approves of the Activizzard merger
Regardless of whatever you think of the big Activizzard merger and what it might mean for World of Warcraft (I don't believe it'll hurt a thing, but think what you will), it's going to happen. It's literally official now, as European Union officials have finally approved the merger after several weeks of deliberating on the issue.Approval by the European Commission was necessary because Vivendi (the owner of Blizzard and now the buyer of Activision, if you haven't been keeping up with all this) is a French media company, and therefore subject to EU business laws and antitrust concerns. Officials were mulling over the merger because of fears that Vivendi's ownership of Universal Music Group would give Activision Blizzard an unfair advantage in licensing music for games like Guitar Hero.They finally decided that it's not a threat to the health of the market, and approved the merger. So there it is. It's done. The government can't save you now; Activision Blizzard is your new master. I tremble in terror before the fictional (yet somehow inevitable) Bard class and its l33t Guitar Hero skillz!
More information on the Activizzard merger
The strange timing of this massive announcement aside, details are starting to come to light about what the merger of Activision and Blizzard means to all involved. First, Blizzard has made an official announcement in their forums, followed by a separate post with a FAQ about the merger. The FAQ basically says absolutely nothing will change on the Blizzard side. No layoffs, no managerial changes, no ship date changes. This is no surprise since no one in their right mind is going to mess with the success that is the Blizzard name and the team behind it.The official press release mentioned in our first post today is a bit dense on the corporate speak, but the interesting parts are: The new Board of Directors will have 11 seats: 6 of those filled by Vivendi, 2 by Activision and 3 by independent directors from Activision's board. There will be a live webcast with the management of the two sides tomorrow morning at 8:30am EST and can be viewed at www.vivendi.com and www.activision.com The BBC site has a very good summary of the merger along with a brief background on both companies. And The New York Times site has a deeper analysis from a business perspective. It points out that Activision is trying hard to compete with EA Games and adding Blizzard will not only put its annual revenue on par with its main competition, but will give it a criticial foothold in the online gaming and Asian gaming markets.Kudos to our own Art Orneck on the "Activizzard" reference. It sure beat out my "Blizzvision" for cleverness.
