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Google backs away from banning dedicated Android ad blockers
Google's tough stance on dedicated Android ad blockers might be softening a bit. The company has reversed its decision to yank Adblock Fast from the Play Store following an appeal from the app's developer, Rocketship. Google hasn't officially said what prompted the change of heart (we'll let you know if it has a comment), but TechCrunch understands that Google had originally wanted to limit ad blocking to browsers where it's an option -- any stand-alone apps were against the rules for interfering with other software. Our understanding is that Google is now concerned solely with banning those apps that interfere without permission. Given that Rocketship was working with Samsung, that shouldn't be a problem.
Google pulls Samsung-backed ad blocker from the Play Store
Samsung may have stirred up more trouble than it was expecting when it started blocking ads in its Android web browser. Google has pulled Adblock Fast, the app partner for Samsung's feature, from the Play Store. Allegedly, the title (made by Rocketship Apps) violates Google Play's policies by interfering with other apps and services. That's a bit baffling, since Adblock Fast uses Samsung's own code and had the Korean firm's explicit blessing -- Adblock Plus is using the same code and hasn't run into trouble. The concern, as you can imagine, is that Google might be retaliating against Samsung for daring to hurt its bread-and-butter ad business.
Samsung's Android browser can now block ads
Ad blocking, it appears, is no longer just reserved for app developers -- device makers are getting in on the act too. After Apple led the way and ASUS recently announcing it would begin shipping devices with its own ad blocking software, The Verge reports that Samsung has enabled filters inside its pre-installed Android browser. It'll basically allow device owners to choose the ad units they see and render websites a lot quicker in the process.
