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Avatars blue, Second Life concurrency and transactions rise
The Second Life user-concurrency and user-to-user transaction figures took a bit of an unexpected jump this week, rising sharply after a year of relatively little motion. Through 2009, user-concurrency has been on a slight, though not terribly significant decline, while user-to-user transactions remained flat and rather unexciting. The sudden rise coincided with an advertising campaign by Linden Lab, where James Cameron's Avatar and Second Life were rather strongly linked in a series of banner advertisements run on YouTube and as a part of Linden Lab's affiliate program.
Massively's interview with Linden Lab's Catherine Smith, in Amsterdam
You might recall that, back in September, Linden Lab CEO Mark Kingdon and the Lab's director of Marketing and Communications Catherine Smith took a trip to Amsterdam, where it was revealed that they were seeking space for a new marketing headquarters for Linden Lab. Well, the new office isn't open yet – that's coming in January – but Ms Smith has already relocated to Amsterdam, which actually made her a bit easier to catch up with for a talk about the new digs and new initiatives.
Inquisitor raises some questions
On a tip from a reader I started up a packet sniffer before I ran a search for "Nintendo" in Dave Watanabe's Inquisitor plugin for Safari. Sure enough, the first link presented was an Amazon link, with an affiliate redirect (associate tag: exoscience). I'm not shouting anything about the sky falling. I actually think it's great when software developers find ways to provide amazing products to users for free. This case simply raises a question of transparency. Most of us who spend any time on the 'net already know that if we click a link to a retailer from a blog or reviewer's website, there's a good chance they'll be getting a cut of any conversions. It's when those links are directly promoted by the owner and the affiliate urls are masked that it becomes a question of ethics for some. It's certainly not required of Amazon associates that they reveal their affiliate links. But when you're providing a search service, especially when it's touted as using Google results, sticking an affiliate link in as the highest ranked result does raise some questions. Sure, we use Inquisitor of our own free will (and for free), but transparency on the part of the author would make the choice to do so a more legitimate one. Thanks Allan!
