alternatereality

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  • Microsoft/hakuhodo-VRAR

    HoloLens adds mixed reality to a Japanese national treasure

    by 
    Mariella Moon
    Mariella Moon
    02.21.2018

    One of the best ways to give centuries-old artifacts a modern touch is mixed reality. The technology allows you to add interesting elements to any object without actually touching or altering it in any way. Microsoft, for instance, has helped Tokyo-based mixed reality lab hakuhodo-VRAR turn a Japanese national artwork from the 1600s into an interactive experience for HoloLens. They're applying mixed reality to the The Folding Screen of Fujin and Raijin (Wind and Thunder God), explaining the motivations of its Edo-period artist, Tawaraya Sōtatsu, in an immersive experience.

  • Digital Cave

    The grantees of Engadget’s $500,000 immersive arts program

    by 
    Christopher Trout
    Christopher Trout
    08.18.2017

    When we launched the Alternate Realities grant program in May we had no idea what to expect. We saw a need for funding in the arts happening at just the time when new media like AR and VR were starting to go mainstream. So, with support from our parent company, Oath, we set out to fund five immersive art projects that push the limits of storytelling through emerging technologies. The response was overwhelming. Proposals came from as far away as Iran and Australia and ranged in discipline from theater to fashion, documentary to animation. There were multi-million dollar VR productions, animated shorts and escape rooms. (SO. MANY. ESCAPE. ROOMS.)

  • AOL

    We're giving away $500,000 to foster art and technology

    by 
    Christopher Trout
    Christopher Trout
    05.11.2017

    Last summer something happened. Seemingly out of nowhere, a 21-year-old Japanese video game franchise became a 21st-century runaway hit with the help of the smartphone. After years of hype around the return of virtual reality, Pokémon Go leap-frogged VR and turned augmented reality into a household name. It was clear that we were ready for new ways of looking at the world.