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Burger King plans to sell the Impossible Whopper nationwide this year
Burger King will soon make the plant-based Impossible Whopper a part of its menu nationwide. The fast food giant's trial run of the alternative meat burger in St. Louis earlier this month turned out to be a resounding success. José Cil, CEO of Burger King parent company RBI, said on an earnings call on Monday that the Impossible Burger would be sold in a few select cities this summer, and if guest reaction stays strong, expand in a nationwide launch later this year.
