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Second Life in a box, now in preliminary beta
After Linden Lab CEO Mark Kingdon's announcement of a standalone virtual world product (essentially Second Life, but able to be run on private servers and with no connection to Linden Lab's virtual world) at the last Virtual Worlds London, the Lab's new director of enterprise marketing, Amanda Van Nuys has followed that up with an announcement that the product (codenamed Nebraska) is now in preliminary testing by a number of organizations. The beta test (Linden Lab calls it an alpha test, but there's no denying that it is a preliminary beta) is being conducted by such organizations as IBM, the Naval Undersea Warfare Center (NUWC), the New Media Consortium (NMC), Intel, and Northrop Grumman.
Linden Lab's new Organic enterprise marketer
One of the latest additions to the Linden Lab team is Amanda van Nuys, now the director of Enterprise Marketing at Linden Lab. I don't think there's any prizes for guessing that van Nuys was hired by Mark Kingdon, the Lab's new CEO, as she spent five and a half years as vice-president of Corporate Marketing at Kingdon's old haunt at Organic Inc. 'I'm leading the marketing charge when it comes to how companies can use virtual world technologies -- powered by the Second Life Grid -- to communicate, collaborate, and learn,' said van Nuys, 'Needless to say, the possibilities are endless and the timing is perfect. With the current economic downturn, companies are going to be searching for ways to reduce costs (particularly travel), increase innovation, and conduct business in more eco-friendly ways.' Opinion is divided at the moment on whether the economic downturn pushes enterprises towards or away from virtual worlds. It might be another six months before we really start to see an indication of which. Nevertheless with the Enterprise Marketing team continuing to grow at the Lab, it doesn't seem like a stretch that Kingdon would poach someone with a skillset and record that he knows well. Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop.
