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Amazon takes on supermarkets with drive-through grocery pickup
Over the last couple of decades, Amazon has slowly conquered the online retail space. The Seattle-based e-commerce company has made it possible to purchase any thing from books to live ladybugs within seconds. But the site hasn't seen the same success with groceries. With AmazonFresh, a monthly subscription for pantry items, the one-click convenience became available for food but consumers continue to stay skeptical of purchasing fruits and veggies online. Now, the company has launched AmazonFresh Pickup, essentially a drive-through, so shoppers can grab their groceries in-person but they never have to leave their car.
Amazon's next retail outlets are drive-up grocery stores
Seattle residents might be able to order groceries from AmazonFresh online and pick them up from a brick-and-mortar outlet in the near future. The city has given the company permission to install "AmazonFresh Pickup" signs in Seattle's Ballard and SoDo neighborhoods. GeekWire captured some photos of the locations under construction last month. Now the fillings it has unearthed indicate that the drive-up grocery outlets are almost ready to open for business. According to the documents, the shops will have signs that say "HELLO, BALLARD" and "HELLO, SODO." Their exterior walls will also be painted with slogans like "Shop online. Pick up here." and "Relax while we load your groceries."
