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Editorial: Apple apologies actually aren't that infrequent, and that's okay
Today, Tim Cook made his first major apology as the CEO of Apple. It probably won't be his last. Despite the obvious knee-jerk reaction regarding the Maps debacle, it's actually interesting that this particular scenario is yet another example of humans having extraordinarily short-term memories. It's the same reason that whatever game we most recently saw is the "best or worst ever." (Packers v. Seahawks 09.24.2012, I'm looking at you.) In truth, Apple has a fairly solid history of ingesting pride in the iPhone era, when it surged headfirst into the realm of serving consumers in a way that it never had before. And moreover, hearing Cook apologize isn't something that should be mocked or berated; one can only hope that more companies of all shapes and sizes develop a policy of listening and reacting. Allow me to explain.
SOE to bring back Station Cash subscription purchases -- for a week
We reported this morning that SOE had quietly removed the option to purchase non-recurring subscriptions in its MMOs with Station Cash. SOE President John Smedley arrived on the EverQuest II forums to apologize for how it was handled and assure players that this purchase option would return for a limited time so that last-minute partakers could take advantage of it: "I'm sorry we didn't do a good job of messaging this. It was handled while we were at E3 and that was bad. Very simply put, we pulled the non-recurring subscriptions because we want a closer look at the numbers and how our overall pricing of subscriptions is impacted by it. I don't want anyone thinking they were pulled because of double SC promotions or anything like that. "We're trying to figure out the right balance of things that make our customers feel great about our pricing and balance that against our customer base as a whole. We aren't saying they are going away for good. We're just looking carefully at the data right now and how we do this right. Please be patient while we figure this out. These non-recurring subscriptions are something we're still working through and we want to make sure we do this right. Obviously as a business we have to make sure the decisions we're making good for our players, and I assure you that's what we're trying to do. "I've asked the team to put them back up for a week to let people buy them with existing SC. I'm not sure when it will be back up. Maybe today or maybe Monday (a lot of our team went to E3)."
He feels bad and stuff: A public apology from the Wii ranter
So remember that raving lunatic who badmouthed the Wii in a GDC free-for-all bash-fest a few days ago? Well, after a phone call from EA threatening to fire his ass he feels really bad, and recently came forward with a public apology. Chris Hecker, programmer for Maxis, says:"When I'm on stage, I'm me -- I'm not representing EA or Maxis. I do not think the Wii is a piece of shit."Know this, Hecker. We do not forgive you. In fact, we feel a satiric mood coming on right about now ... stay tuned.[Thanks, Markus!]
