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Apple Watch UK pricing starts at £299, available to order from April 10th
Although it was unveiled at the tail end of last year, pricing for the Apple Watch has remained elusive -- until today. If you've been waiting to get your hands on Cupertino's new wearable, we now know that the very least you will pay is £299. Here's how it works out: The Apple Watch Sport starts at £299 and rises to £339 depending on the type of band (38mm or 42mm) you choose. Same goes for the Apple Watch, which starts at £479 and rises to £949 if you select the most premium design options available to you.