ar beauty try-on
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YouTube's AR Beauty feature lets you try on lipstick by tapping ads
After launching in a limited alpha earlier this year, YouTube is expanding the availability of its augmented reality (AR) Beauty Try-On feature. Moving forward, you'll be able to digitally try on lipstick from brands like MAC and NARS by tapping on so-called Masthead and TrueView Discovery ads throughout YouTube on iOS and Android.
YouTube uses AR to let you try on makeup during tutorials
There's no question YouTube's beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, Google's AR Beauty Try-On feature will let YouTube users virtually try on makeup while watching tutorials and reviews.