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Snap's new program connects AR Lens creators with brands
You'll probably start seeing a lot more brand-sponsored AR Lenses on Snap. The platform has launched a program called Lens Creative Partners, which makes it easier for companies to find experienced AR Lens creators. Snap has already certified 30 creatives for the program -- it says they range from big agencies to individual Lens-makers around the world -- and it expects to add over 100 more over the next few months.
