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Adidas looks to phone cases for its new laceless boot
Technology may have changed the way soccer (or as the locals call it, football) is officiated, but it also affects how the game is played. Professionals' vitals are constantly monitored to identify areas of improvement and even the choice of footwear can have a significant impact on how a player affects a match. Adidas has spent many years, and likely millions of Euros, redefining the football boot, adding and removing elements to give players more control on the pitch. This time, the German sportswear giant has decided to ditch laces altogether, debuting the Ace 16+ PureControl: a laceless football boot that is partly crafted from the same material used in smartphone cases.
