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Snapchat's new ad formats are designed to keep you watching
This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app's ads have largely consisted of short videos, which followed the last clip in a Story or were placed throughout Discover content, as well as sponsored Lenses that promoted some sort of product. Now, advertisers will have the option of putting together a Promoted Story or an AR Trial ad.
