attheballpark
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San Francisco Giants (and most of MLB) adopt Apple's iBeacon for an enhanced ballpark experience
"It's kind of a no-brainer." That's what the San Francisco Giants' Chief Information Officer, Bill Schlough, said when asked why the team is implementing Apple's iBeacon technology this season.
MLB to use iOS 7's iBeacon for pointing out sights (and seats) in stadiums
Major League Baseball is becoming very iPhone-friendly: it gave iOS 6 users Passbook ticketing this season, and it's now planning a treat for iOS 7 users. A 2014 update to MLB's At the Ballpark app will use iOS 7's iBeacon feature to guide sports fans as they pass by low-power Bluetooth transmitters in the stadium. Enter the ballpark and you'll get seat directions; visit specific points and you may get coupons or highlight videos. Only the New York Mets are testing the feature at Citi Field, but the league believes that other teams are likely to follow suit.
