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Reggie Fils-Aime on the competition and what it means to be a 'garage' developer
A few minutes before Nintendo of America president Reggie Fils-Aime handed over the first 3DS sold in the US (as seen above), he spoke with me on how the new portable stands out from the competition, what Nintendo considers a "garage" developer versus an "indie," and what he's playing at launch (spoilers: it's not Nintendogs + Cats) "At its heart, what Nintendo's trying to do is to bring more and more consumers into gaming. And to do it in a way that's fundamentally different than anyone else," Fils-Aime told me, explaining his company's continued adherence to the "Blue Ocean" business strategy. "With the Nintendo 3DS -- yes, it's a handheld, but 3D in the palm of your hand without glasses. A full range not only of games but of other elements -- photography, video. It's not what people expected. Which is, at its heart, what the Blue Ocean strategy and Innovator's Dilemma (which was the other book we used to demonstrate our strategy) are all about." Because of this strategy, among other things, Fils-Aime remains unconcerned with the competition -- whether that competition be from Sony's upcoming NGP platform or from the smartphone crowd. "First off, it's a product that isn't out yet," he said of the NGP. "It's a product that hasn't had an announced price point, it hasn't had an announced availability. So, how that product impacts us is to be told in the future." %Gallery-119783%
