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Lyft buys an AR company to bolster its self-driving car efforts
Lyft is ramping up it self-driving car strategy on two fronts. To start, the ridesharing mainstay has acquired Blue Vision Labs, a UK-based augmented reality firm whose underlying technology helps cars both know their location and understand their surroundings. The startup will join Lyft's Level 5 team (that is, working on complete autonomy) to contribute its knowledge. TechCrunch has also learned that Blue Vision will serve as the "anchor" for a London research and development wing.
