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Snap heads to trendy east London to peddle those unsold Spectacles
What do you do when hype around your quirky hardware play dies, leaving you with hundreds of thousands of unsold units? You open an experience and retail store in a trendy part of east London and hope to catch a few late adopters cruising by, of course. That's exactly what Snap is doing this weekend, opening of a store dedicated to peddling Spectacles in the hipster haven that is Shoreditch's Boxpark. It's no transient pop-up, though, but a permanent store and Snap's first in Europe.
