BrandIdentity
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Apple brand valued at $153 billion, scoots ahead of Google for first place
What is the world's most valuable consumer-facing brand? If you'd asked the guys behind the BrandZ survey at any point over the last four years, they'd have told you "Google," but in 2011 their answer has changed. Apple is now the hottest property in terms of consumer goodwill, earning an estimated valuation of $153.3 billion and leading a pack that includes the likes of Coca-Cola, BMW, HSBC, and Disney. The tech sector had a very strong year as a whole, with Facebook's brand improving in value by a staggering 246 percent (to $19.1b) and Amazon becoming the world's most valuable retailer (at $37.6b) in spite of having no actual stores. Sadly, there were some downers too, as Nintendo lost 37 percent of its brand worth over the past year, Nokia dropped by 28 percent, and the BlackBerry marque was considered 20 percent less awesome than before. Punch the source link to learn more. [Thanks, Bruce]
Motorola's new logo: it's red
Been wondering about what impact Motorola's January split into two distinct entities will have on your humble consumption of consumer electronics? Well, after attending Moto's big Christmas do in London, we seem to have uncovered one of the biggies: the Droid maker is switching to a crimson new brand identity from the start of the new year. They won't tell us much more than that, but we can only surmise that the slight chromatic deviation will be in an effort to distinguish between the Mobility arm, which will make all the pocketable things we know and love, and the Solutions group in charge of the less glamorous business hardware. We're sure there'll be some reshuffling of middle management and other structural reorganizations taking place, but we've got the big story right here: the stationery, it is a-changing.
