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Starbucks licensing deal could let franchises offer its app rewards
Starbucks is licensing its mobile ordering and loyalty program tech to Brightloom, which you might know more as Eatsa. Yes, that's the same company that used to run restaurants that took orders via iPad kiosks or its mobile app and dispensed quinoa bowls from a wall of digital cubbies. Brightloom now focuses on providing automation technology to restaurants, and its agreement with Starbucks will allow it to offer the coffee chain's mobile technology as an end-to-end, cloud-based platform to franchise holders around the world.
