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Broods used the Microsoft Band to create music-video magic
Microsoft is no stranger to collaborating with musicians to show off creative uses for its technology. With the Music x Technology project, the company has worked with acts like Big Grams, Neon Indian, KEXP, Phantogram and others to use its Kinect to enhance the musical experience for fans. I got a first-hand look at "Realiti: Inside the Music of Grimes" back at Moogfest in May, an exhibit that let fans remix parts of a song by interacting with a mesh surface. With the help of creative agency Listen, Microsoft teamed up with electropop duo Broods to produce a music video using the Microsoft Band.