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Majesco creates Midnight City label to handle indie games
Majesco Entertainment (Cooking Mama, Zumba) has created an indie publishing label called Midnight City. The division is headed by former IGN Editor-in-Chief Casey Lynch and Doug Kennedy, former president and CEO of public relations firm Reverb Communications. The pair had previously worked together (before Lynch took the IGN gig) at Reverb Publishing, a division of the PR firm that helped streamline and support the publishing process for indies on various digital distribution platforms. "Over the years we have seen tons of really great games coming from smaller independent studios and our vision at Midnight City is to offer these games and development teams a wide range of services and support," said Lynch. "We're here to help with everything from first-party relations, QA, promotion and community building and to put a spotlight on the titles while freeing the development teams to focus 100 percent of their energy on building the best games possible." Midnight City has announced an initial lineup of ten games, which the company will show off at this weekend's PAX Prime in Seattle.
