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CNN parts ways with YouTube star Casey Neistat
YouTube star Casey Neistat made headlines back in 2016, when CNN bought his company, Beme. While CNN quickly shut down the associated social video sharing app, the team behind it were supposedly working on something new for the news organization. Now, it appears that's not the case. Buzzfeed reports that CNN has closed the company behind the app, also called Beme, and Neistat is parting ways with CNN.
YouTube stars are blurring the lines between content and ads
Beyonce, Justin Bieber, Kim Kardashian and Kendall Jenner are just some of the celebrities under the microscope for using social media to shamelessly plug sponsored products. Advertising without proper disclosures has become a growing problem with influencers that have thousands or millions of followers on Facebook, Instagram and Twitter. And it's happening on YouTube as well, where it's often hard to tell whether videos from big-name "content creators" are paid ads or genuine reviews.
Casey Neistat's Beme service shuts down following CNN deal
And just like that, YouTube star Casey Neistat's brief stint in mobile apps is over... for now, anyway. As promised, the social video service Beme is shutting down on January 31st following CNN's acquisition of the app in the fall. You can download an archive of all your clips to preserve them for posterity, but the software will likely have stopped working by the time you read this. The team has hinted that it's working on "something new," but you'll have to look for an alternative if you want to share your life in short snippets.
CNN snaps up Casey Neistat's video sharing app Beme
In the hopes of bringing in a younger audience, CNN has acquired the social video sharing app Beme, which was most notably the brainchild of YouTube star Casey Neistat. Beme, which let you quickly shoot and upload four-second videos, will be shut down, the New York Times reports. Neistat and the app's 12 other employees will be working on a new project for CNN which will debut sometime next year. While the app only received around 1.2 million downloads, the deal mostly seems to be a way for CNN to bring Neistat aboard, a successful YouTube personality who's managed to cultivate a desirable millennial viewership.