caterinafake

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  • Findery: the crowdsourced travel guide

    by 
    Nicole Lee
    Nicole Lee
    09.24.2014

    "Find yourself on this map," Caterina Fake said enthusiastically. Fake, widely known as the co-founder of Flickr, had just greeted me into the Findery office, an airy loft tucked inside a nondescript building in the Hayes Valley district of San Francisco. Before I could take in the high ceilings and the afternoon light shining through a black pirate flag hanging from a railing, Fake directed my attention to what looked like a large, 16 x 20 framed portrait of a galaxy.