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Netflix is looking for a new Chief Marketing Officer, if you think you can do better
Considering how 2011 progressed for Netflix, it's not entirely surprising to hear some changes are in store at the top when it comes to marketing and communications. The video rental giant announced that its Chief Marketing Officer of the last dozen years, Leslie Kilgore, will be taking a position on its board as a "non-executive director", replaced in the interim by Jessie Becker as it conducts an external search for a permanent replacement. Also shifting positions is Jonathan Friedland who will be the new Chief Communications officer, and both Becker and Friedland will report directly to CEO Reed Hastings. Netflix's relationships with its customers were definitely damaged by last year's price hike and the shocking Qwikster spinoff announcement / unannouncement that followed, with a slate of original content on the way and some changes in store for its content licensing, we'll see if it can get the magic back in 2012 -- we're not so sure that the latest round of ads featuring beavers and hamsters (one's embedded after the break) are the way.
Former Nintendo VP Denise Kaigler joins 38 Studios
It appears that Denise Kaigler has returned to Massachusetts, as the former Nintendo VP of corporate affairs has announced that she's taken a position as chief marketing officer at Curt Schilling's 38 Studios. The notably vocal ex-Nintendo exec vacated her position at NoA late last year, saying then that she wished to spend more time with her family. Kaigler told us in an email this morning that "While at Nintendo, I was commuting regularly between SF, NYC, Seattle and my home outside of Boston. But we're all together now." In her new position, Kaigler serves as lead coordinator for all (but not thirty-eight) development studios operated by 38, including Big Huge Games and the team working on the "Copernicus" MMO. As CMO, Kaigler will also lead the publisher's marketing charge, we presume. Given her outspoken nature in the past, we also presume we'll be hearing more from Kaigler in the not too distant future.
CCP's Ryan Dancey on keeping EVE Online compelling
CCP Games Chief Marketing Officer Ryan S. Dancey recently spoke with Gamasutra's Christian Nutt about the state of EVE Online and what makes the sci-fi title unique. EVE has traits that many MMOs don't, such as player governance, a dynamic virtual economy, and slow but continual subscription growth. CCP does face problems in tandem with that growth however, namely from RMT operations. There is also the issue of balancing developer control over aspects of the game's economy (mission rewards, salvage and loot drops, ISK sinks) with the ideal of allowing EVE's economy to be as player-driven as possible, explains Dancey. Among other things discussed in the interview, Gamasutra asks how White Wolf has changed following the merger with CCP Games nearly three years ago. Dancey tells Gamasutra: "It's just an imprint... White Wolf used to have a fairly large staff. It doesn't anymore. It's focusing primarily on the World of Darkness RPG products. It's not doing some of the things it used to do; board games and other card games and things. The focus of the company [CCP] is on making MMOs and our legacy table top business is a legacy business."
CCP Games to present at Game Developers Conference 2009
CCP Games, the developer of EVE Online, has announced that they'll have a presence at the Game Developers Conference (GDC) next month. The company's CMO, Ryan Scott Dancey (aka CCP RyanD), is slated to speak about how CCP uses social network engineering to reach out to more subscribers. Specifically, he'll describe how the company puts Tipping Point theory (about how information spreads) into action. That session is titled: "Network Marketing: Leveraging Social Networks to Grow an MMO".On the technology front, CCP's CTO Halldor Fannar will speak at GDC 2009 in a session geared more towards programmers and technical artists, "From Evolution to Revolution: Upgrading the Graphics Engine of EVE Online". Fannar will lay out the issues CCP has faced with upgrading EVE's graphics engine, and explain how their ideas went from being on paper to a shipping game. His presentation will show the tools in action that allowed them to "take the required generational leap in art production." Game Developers Conference 2009 runs from March 23-27 at the Moscone Center, San Francisco, and as we've mentioned previously, will have a lot to offer MMO fans of all genres.
Motorola's Chief Marketing Officer takes a hike
Could this finally spell the end for Motorola's well-worn FOUR LETR marketing campaign? Hard to say -- Chief Marketing Officer Casey Keller didn't invent it to begin with -- but for what it's worth, he's gone. It seems Keller left under the cover of night last Friday, while Motorola put off announcing his departure until Thursday of this week; whether that's an indication that he left of his own volition or was shown the door, we don't really know. Interestingly, the company says that it won't be replacing him, instead moving his responsibilities down to his underlings in the B2B and mobile divisions. Knowing what we know of executive compensation packages, that's got to save a buck or two.
