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Chinese company bans gender-bending
You can frequently get asked to prove an awful lot in MMOs -- that you actually know how to beat this boss, that you really have insider access to the game developers, or perhaps most commonly that you are who you say you are. Aurora Technology over in China has apparently decided to cut out the middleman in the equation -- they're banning any male players who play female characters, requiring players to confirm their gender via webcam in order to enforce the ruling. The ruling currently only affects the Aurora-developed game King of the World, but there's always the possibility that this action could have further-reaching consequences. After all, Aurora is a subsidiary of Shanda, a company responsible for publishing Aion and Dungeons and Dragons Online in the region, which are names slightly more familiar to players on this side of the pond. China is a fair bit more litigious than the US when it comes to its online games, and the country as a whole has taken some surprising moves already. While this ordeal has been going on for over two years now, we can't help but wonder if this will herald the start of some rather restrictive policies. We're assuming that you'll need to provide pictures or it didn't happen.
PepsiCo to sponsor Guild Wars in China
The cola wars took an interesting turn today, and Chinese online gaming host The9 showed they have flexible loyalties when it comes to carbonated beverages. The Shanghai-based developer successfully partnered with Coca-Cola (and pop group S.H.E.) in 2005 to promote the launch of World of Warcraft, and now PepsiCo wants a piece of China's MMO action.As part of a new marketing agreement, Pepsi and The9 will co-sponsor a national Guild Wars tournament and pimp over 10,000 Internet Cafes using decor based on NCsoft's popular fantasy setting. Cafe chaperones will now have to work twice as hard to keep sticky soft drinks away from the PCs. Beta testing for Guild Wars China begins in two days.
Guild Wars beta testing to begin in China
As if Chinese gamers didn't have enough online gaming to occupy their leisure (and work) time, The9 has announced Guild Wars China will begin closed beta testing on Nov. 29. One of the most anticipated games on the mainland, Guild Wars attracted 200,000 applicants on the first day of beta registration last week. Maybe an aspiring Chinese clan will unseat South Korea's reigning Guild Wars champs The Last Pride at the next world tournament.The9 also hosts World of Warcraft and Webzen's Soul of the Ultimate Nation, but it is unknown if the Shanghai-based developer's Guild Wars deal with NCsoft also includes the Factions and Nightfall expansions.See also: Nightfall world premiere sets Guild Wars record
Shaiya, Guild Wars most anticipated in China
According to new research from Chinese gaming portal 17173.com, Guangdong-based distributor Optisp (EVE Online) is home to the most anticipated online game in China, the Korean import Shaiya: Light and Darkness. WoW distributor The9 is hosting two of China's other highly anticipated Korean titles, Guild Wars and Soul of the Ultimate Nation. The fever over Shaiya is reportedly due to some racy ads that prompted Chinese censors to request less suggestive promos. I'm sure the two half-naked women prominently featured in the game's propaganda had nothing to do with that. 17173 has collected some in-game screen shots and wallpapers of Shaiya's physical embodiments of "light" and "darkness" (can you guess who's who?).See also: China online gaming trends
Best Buy to open Shanghai store
Looking to gain a foothold in China's burgeoning electronics and gaming market, American retailer Best Buy will be opening their first Chinese store in the Xujiahui district of Shanghai this summer. Executives at Chinese electronics chains Suning, Yolo, and Gome are denying rumors that they have formed an alliance to combat their new "laowai" competitor. However, Suning CEO Sun Weimin has suggested that the mainland retailers will continue their strategy of cooperation.Although console gaming is not very popular in China at the moment, online PC gaming is huge, and the presence of another "legitimate" games retailer should aid the Chinese government's plan to crack down on software and DVD piracy. Indeed, Chinese gamers will soon be able to plunk down 480 yuan and pre-order official copies of games 12-18 months in advance.
Take-Two announces 2K Shanghai
Take-Two Interactive is joining the Chinese gaming revolution with their announcement of a new development studio for the 2K Games label. 2K Shanghai's first project is to localize Civilization IV for the Chinese market, but they will also assist their New York-based parent in the co-development of other titles and original IP. 2K Games can count Electronic Arts, NCsoft, and Ubisoft among its foreign neighbors in the Pearl of the Orient.See also: China Games Summit held in Shanghai, Joystiq Interview: Hoyt Ma (The 9)
Guild Wars China to be operated by The9
Chinese online gaming powerhouse The9 can now add Guild Wars to its growing catalog of MMO offerings. Already the World of Warcraft host in China, The9 has reached an agreement with NCsoft to operate Guild Wars for three years on the mainland, although it doesn't specifically state if this includes the Guild Wars sequel, Factions. The9 also hosts Webzen's popular MU and will begin operating the Korean developer's Soul of the Ultimate Nation in Q4 of this year.[Thanks, billsdue]
