Christopher-Lye
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ArenaNet's Chris Lye talks about the impending death of the subscription model
In a recent interview, ArenaNet's global brand manager Chris Lye sat down and talked about the future of payment models in MMORPGs. Lye advised up-and-coming businesses to avoid the assumption that the subscription model is the best as that model is past its prime and on the decline. Guild Wars 2, set to launch on August 28th, adheres to the "pay to own" model, in which players simply make a one-time purchase of the box in order to play the full game. Lye remarks that he understands why developers wouldn't want to add the risk of trying a new business model on top of the risk of developing an MMO. However, he believes that "any developer who wants to be successful in today's market needs to take a really hard look and say 'Do we really want to use a subscription, is that the best thing for this game?' In many cases I don't think it is." The subscriptionless model, however, isn't without possible drawbacks. Lye acknowledged that ArenaNet has some concerns about whether the community will be more difficult to police due to the sheer numbers of players.
ArenaNet: Guild Wars 2 a 'reaction' to sluggish MMO design
Do you believe that the MMO genre has been stuck in a rut over the past few years? So does Christopher Lye, the global brand director for ArenaNet, who publicly denounced the post-World of Warcraft trend in the industry as stagnant. In an interview with Gamasutra, Lye stated that Guild Wars 2 is walking the walk when it comes to genuinely challenging the status quo in the industry. "Honestly, I think the problem is that there's been a lack of change in MMO design and that Guild Wars 2 is a reaction to that," he said. "People will call this risky, but we think it's riskier just to churn out the same MMO that everyone has played before." Lye pointed to Guild Wars 2's scaling dynamic event system and its action combat as examples of how ArenaNet is forging its own path. Observing that player consumption of content is "virtually insatiable," Lye said that the team has developed tools to allow it to implement changes and additions to dynamic events in hours, not weeks. Is this industry stagnation coming to an end? Lye says yes: "We're finally seeing a point where companies realize that they're not going to create the next great MMO by just copying what's come before."
Gamescom 2011: Guild Wars 2 shows off 40 minutes of gameplay
Hey Guild Wars 2 fans, bummed that you're not at Gamescom right now getting your paws, claws, or ferns on the game? We have the next best thing: nearly 40 minutes of video footage for you to digest. On the Gamescom floor, ArenaNet's Chris Lye took time to walk Wartower.de through the full Guild Wars 2 demo for the event. During the tour, he shows us character customization, the Asura, and the Charr starting experience, capping it off with a giant dragon boss encounter. So what's Lye looking forward to playing the most when the game goes live? "I've already found it: the Asura Thief. I love the size, I love the animations on the Asura, and I love how great they are as Thieves." Grab some popcorn and settle in for the full video after the jump!
