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Why didn't Google make Chromebooks a priority this holiday season?
Black Friday and Cyber Monday have come and gone, and the holiday-shopping season is in full swing. As such, Google, Microsoft and Apple have all revealed their latest and greatest to get shoppers opening their wallets. Microsoft has the Surface Studio and refreshed Surface Book, not to mention the Xbox holiday lineup, while Apple goes into holiday battle with the new MacBook Pro and the iPhone 7. Google is trying something different this year. The company has a full ecosystem of products made in-house for the first time: the Pixel smartphone, Google Home assistant and Daydream VR headset. All three are important to Google's strategy, but it feels to me like something's missing: the humble Chromebook. Google's more traditional computing platform has gone neglected this fall, and it's especially surprising in light of a few big developments this year.
