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Warner Bros. will use AI to help make decisions on movie releases
AI is about to play more of a role in the movie-making process. Warner Bros. Pictures has unveiled plans to use Cinelytic's AI project management system to assist in making decisions on movies during the "greenlight process." No, it won't have the final say on whether or not a movie goes forward. Rather, this will help the studio predict a movie's revenue, gauge the value of stars and determine when a title should premiere. Studio execs would ultimately have the final say, but the AI could help determine whether a movie is treated as a summer blockbuster or early-in-the-year filler material.
