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Tesco adds Uber rewards as the Clubcard goes contactless
As reward programmes go, none come much bigger than the Tesco Clubcard. Now in its 23rd year, the UK supermarket giant's points scheme has more than 16.5 million customers, who typically carry their personalised card on their keyring. As rivals continue to undercut it on price, Tesco has incentivised customers to "boost" Clubcard points earned from their weekly shop by allocating them against purchases from over 400 "Reward Partners," which include tickets to theme parks, breakdown cover and car hire. From today, however, shoppers will have more even choice, with Uber and Hotels.com joining the scheme.
Tesco is closing its Clubcard TV streaming service
When Tesco launched Clubcard TV early last year, everything we saw suggested that the ad-supported streaming service would be nothing more than an experiment. That hunch has proved accurate, because the company has said it will shutter the free service on October 28th. According to a Clubcard TV support page, Tesco didn't get "the level of repeat usage [it] had hoped for," so it'll close the service in order to concentrate on its more established resource, Blinkbox. The supermarket giant will still offer Clubcard points alongside Blinkbox movie purchases, though, which will suit those who intend to watch films on the new (and supposedly bigger) Hudl 2 when it's unveiled later this week.
Tesco experiments with free movie and TV streaming for Clubcard members
Brits who shop enough at Tesco to be on a first name basis with the clerks may soon have a reward that doesn't require leaving home. The UK retail chain is currently testing Clubcard TV, a web-based movie and TV streaming hub that would be a free perk of Clubcard membership. As it exists in beta form, the Blinkbox-derived service won't have Lovefilm or Netflix quaking in their boots: there's a limited slate of mostly family-oriented fare, and Tesco's notion of TV streaming involves the video output on a laptop. While neither is an issue as long as the trial is limited to staff, we hope there's a richer platform by the time Clubcard TV is open to anyone with a lot of grocery shopping in mind.
