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Adblock Plus' ad network is off to a rough start
When Adblock Plus unveiled its own ad network in a bid to make money from toned-down ads, it raised more than a few eyebrows... including those of its supposed ad partners. While the company said that its Acceptable Ads Platform would supply ads from Google and AppNexus, it turns out that it was merely relying on a go-between company (ComboTag) to get those ads. It hadn't asked the underlying ad providers about a deal -- and now, they want out. Both Google and AppNexus are ending their associations with ComboTag, leaving Adblock Plus without much of a leg to stand on.
