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Comcast launches its own 24/7 Xfinity 3D channel, crosses 1 million 3D VOD views
After DirecTV, Comcast has been among the most aggressive in pushing 3D programming, so it's no surprise to receive word it's begun scheduling round-the-clock 3D content on the Xfinity 3D channel just days after DirecTV launched 3net alongside ESPN 3D and its own n3D network. While viewers can tune in to see what's playing (mostly some documentaries and varied computer animated content) right now, the official kick off comes this weekend on February 20th when it airs the 2011 Tim Horton's Classic outdoor NHL game between the Montreal Canadiens and Calgary Flames, followed closely by a Kings of Leon concert in Germany presented from MTV's library. After early 2010 featured a sparse lineup of one-off 3D events it looks like the channel guide is at least starting to fill up -- as to whether or not anyone is watching, Comcast also announced it's served up over 1 million views of 3D shows and movies over video on-demand with more sports, music and movies to come.
Comcast positioning itself to be King of 3D programming, will upgrade to real 3D this year
You know it's coming: the inevitable slew of boutique 3D television channels that will serve nothing but gratuitous content the same way all those HD-specific stations and their nature programs did a few years ago. Comcast wants to be at the forefront of the 3D exploitation capitalization to come, and while its current offerings are modest (a 3D version of The Final Destination, a Jonas Brothers concert, and other stuff your step-brother Billy might like) and only offered in anaglyph format (red/blue glasses), the good news is it isn't charging any extra for the content -- yet. Better still is a confirmation that it won't let DirecTV have the real 3D spotlight to itself for long, as VP Derek Harrar confirmed it will offer the same frame-compatible 3D (which doesn't require a new cable box, only a 3DTV) "this year." Comcast isn't saying exactly what else is coming next, but specialized channels should be cropping up before the summer is through, and you can be sure they'll be grouped into a premium "3D Tier" for the ultimate in billing surcharges.
