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UltraViolet movie format to use Dolby Digital Plus encoding, keep sound thumping across platforms
Movies encoded in UltraViolet's Common File Format represent just one of multiple takes on paid internet video -- what's to make them stand out? The answer might just be Dolby Digital Plus audio encoding, which should be a staple feature of CFF from now on. A newly ready development kit lets producers feed the multichannel sound to hardware and apps that can recognize it, including web-based avenues like Apple's HTTP Live Streaming, Microsoft's Smooth Streaming and MPEG's DASH. Just in case a few devices fall through the cracks, Dolby is talking directly with digital production firms like castLabs, Digital Rapids and Elemental Technologies to make sure the audio codec's implementation truly spans platforms. We don't know how soon movies will take advantage of the upgrade, but the Dolby addition lends weight to a fledgling format that might have as fierce a battle in home theaters as it does on PCs and tablets.
Amazon, Rovi, Flixster and Samsung highlight UltraViolet's CES press event
The launch of UltraViolet earlier this year was very much the same as we've come to expect from Hollywood. In the case of DVD and Blu-ray, they eventually manage to get it right. Time will tell if UltraViolet ends up successful or another DRM story like PlaysForSure, but studio execs like Ron Sanders of Warner Brothers said "a year ago this was just a concept... we have a bright future" while participating in a panel at the UltraViolet press event at CES today. There are plenty of reasons he might feel that way, but announcements from Panasonic and Samsung to add Flixster app to its HDTVs and Blu-ray players is surely one of them -- Flixster is owned by Warner and evidently one of the most downloaded apps of all time from the iTunes store. In addition to the success of Flixster, the DECE claims to already have 750k UltraViolet households signed up in less than three months. The current state of UltraViolet and much more after the break.
