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Sony will add in-program shopping to its TVs and Blu-ray players
It's about to become a little too easy to impulse-shop through your TV. Sony is partnering with Connekt to add a "Buy Now" button to its TVs and Blu-ray players. It'll start immediately through making Connekt's ShopTV app available through Sony's app store on Android sets, but you'll eventually see this extend to "in-program purchasing" as well as voice-controlled shopping. Yes, if you simply must own that hot outfit you saw in a TV show, you could theoretically buy it before the next commercial break.
