consumer behavior
Latest
Agile Route's Shopper Tracker brings Kinect hacks, Google Analytics to the grocery aisle (video)
The Shopper Tracker is one of those devices that does exactly what its name suggests -- and so much more. Developed by Argentina's Agile Route, this Kinect hack uses an array of heat sensors and 3D spatial recognition software to track a consumer's movements and behavior within any brick and mortar retail outlet. These data can then be used by a store owner to find out which shelves and items are appealing to customers, effectively adding a Google Analytics-like dimension to their product displays. The system is also capable of tracking multiple people at once, and can even provide feedback on which products consumers actually pull from the shelves. According to the company, this type of analysis can result in obvious strategic benefits for merchants, while reminding the rest of us that we're totally predictable. Check it out in action, after the break.
Newsflash: Gamers love demos
Market research firms are known for stating the obvious, but in some cases it's worth repeating: Gamers love demos. More pearls of wisdom from the NPD Group's Gamer Drivers Purchase Report: The availablity of a demo plays an important role purchase decision, particularly for the casual gamer. When buying a gift for others, price is the most important consideration. Reviews matter more to the hardcore audience TV, print and online advertising is a necessity There's little doubt that, for broad gaming public, the ability to download demos is the number one advance made by the Xbox 360. Do you think a decent demo is now a neccessity for all but the most elite titles?
