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YouTube Originals launches a star-studded slate of COVID-19 content
YouTube’s Originals division is working on a slate of COVID-19-related shows. After YouTube launched the #withme campaign, it saw a huge increase in watch-time, Susanne Daniels, global head of original content at YouTube, told Deadline. The new COVID-19-related content will take advantage of the #withme traffic, and allow YouTube to produce shows that can be filmed remotely.