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How the "iPad Head Girl" helmet was made
Last week an amazing video made the rounds, showing a model with a head made of...iPads. The video was made as a promotion for Hearst Corporation's new Cosmo For Guys iPad app (free, in-app subscription purchase), which debuted on August 1. Now a new video shows exactly how the iPad Head Girl "helmet" was made. The campaign was created by New York City ad firm Thinkmodo, with the helmet/head turned into reality by Clockwork Apple. The individual videos on each screen were recorded by the iPad 2 cameras before the model walked through New York's Bryant Park wearing the helmet, then sat down and appeared to "read" a book. The work behind the video shoot and the clever helmet is shown in the video below.
Cosmo For Guys viral marketing video is a head-turner (video)
We don't know iPad Head Girl's name, or what she really looks like under that clever environment-reflecting helmet. What we do know, however, is that our mama didn't raise us to go stroking people's faces in the street -- which is exactly what one unseemly chap eventually does in the viral marketing video after the break. Is he an actor on Hearst's payroll, remitted an hourly rate to feign fascination with their new Cosmo For Guys iPad magazine, which magically appears on the poor girl's face? By all means, analyze his forward behavior and make up your own mind. But if you're only into couture, darling, you'd better look away now.
