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Subaru's first PHEV is the 2019 Crosstrek Hybrid
You're probably more likely to associate Subaru with high-powered rally cars than any kind of eco-friendly transportation, but the automaker is determined to change that perception: it just unveiled plans for its first-ever plug-in hybrid. The 2019 Crosstrek Hybrid (not yet pictured) will combine Subaru's familiar four-cylinder boxer engine and all-wheel drive with a hybrid system from long-time collaborator Toyota to bring efficiency to its familiar crossover SUV. While details of its performance are mostly under wraps, Subaru is promising a pure electric mode for those times when you're more likely to be commuting around town than off-roading (which, let's face it, is most of the time).
Subaru’s Crosstrek is a small but value-packed SUV
Subaru sells emotion. Their entire marketing strategy is about "love," which is actually a pretty accurate take on how we buy cars. There's very little logic in a lot of our buying decisions. Consider how much time some of us spend in our vehicles -- there's nothing wrong with picking an automobile that gives you some sense of happiness. That's led to a rise in SUV sales, because big cars make Americans happy. Seeing the market for SUV grow while not having one its own to sell, Subaru introduced the Crosstrek, a crossover that will appeal to buyers looking for an all-wheel drive in a big (but not too big) package.
