customaudiences
Latest
Facebook will crack down on unwanted ad targeting by email
Facebook is still determined to limit data access in the wake of the Cambridge Analytica scandal. TechCrunch has learned that the social network is launching a certification tool requiring advertisers to pledge that they've obtained your permission before using your email address for ad targeting. The company has "always had terms in place" that required consent, Facebook spokesperson Elisabeth Diana said in confirming the report, but it's aiming to make those terms "much more prominent." It will also "educate advertisers" on how they can use that data.
