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Sony's $450 HX99 camera packs 30X zoom into an ultra-compact
How do you make a point-and-shoot camera appealing when the smartphone in your pocket can already take great photos? By stuffing a ton of features into a design that's almost as easy to carry as that phone, apparently. That's the principal behind Sony's Cyber-shot HX99 going on sale in November 2018 in the US. It crams a 24-720mm equivalent (30X) f/3.5-6.4 zoom lens, a retractable OLED viewfinder and a flip-up touchscreen into a small 4-by-2.5-inch body you'd associate with standard-zoom cameras.
