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CoD Black Ops writer Anthony: National security a matter of marketing
Call of Duty: Black Ops series writer and director Dave Anthony addressed U.S. military defense as part of a recent presentation for political think tank The Atlantic Council, claiming that public opinion regarding national security can be manipulated using methods similar to video game marketing. "When we have a new product that has elements that we're not sure how people will respond to, what do we do as a corporation?" he asked, in reference to Activision's pre-release strategy for Black Ops and Black Ops 2. "We market it, and we market it as much as we can - so that whether people like it or not, we do all the things we can to essentially brainwash people into liking it before it actually comes out. When you have decided to make these changes, you have a marketing campaign to introduce them before it is forced upon you. "I'd like to see the government doing this too, because the government is becoming more and more unpopular and I have a lot of sympathy for it. It is an enormously tough job they have. I would like to see more effort into how we communicate with the people and educate the people into what we are doing and why."
Think tank taps Black Ops 2 director for future war insight
To prepare for the wars of the future, political think tank The Atlantic Council has asked Dave Anthony, writer and director of Call of Duty: Black Ops 2, to lend his creative abilities. According to Anthony, he'll be contributing to the "Art of Future Warfare" project, a mass brainstorming session where talented creative types come up with new, never-before-seen ways that America's enemies might attack. As a game developer, Anthony's been doing exactly that for years on the Call of Duty franchise, so it just makes sense that the government would seek his talents in imagining even vaguely plausible attacks. "Writers, directors and producers and other artists bring to bear observations derived from wholly different experiences in the creative world," the Atlantic Council said in a statement to the Associated Press. "They can ask different kinds of questions that will challenge assumptions and status quo ways of tackling some of today's toughest national security problems." [Image: Activision]
