DavidGardner
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How 'bout a pink PS2 to go with that pink Razr phone?
Everyone knows girls aren't quite as hardcore the gamer as the male species. There are, of course, exceptions. Look at the Sims. The ladies love a game about simulating life. As a quote from an old Electronics Gaming Monthly went, "I was moving to a new house and I thought to myself -- this is just like in the Sims! And then I realized I was comparing my life to a game that simulated life." Why this came to mind, we shall never know. Anyway, Electronic Arts is starting to focus more on the female demographic with their games. At least, they want to.To quote EA's David Gardner, "They don't want 'pink games'. They are not trying to play girly games where Paris Hilton and Britney Spears go shopping and put make-up on." Do those two really go shopping together? Not important. His plan to get girls into games? Make more games about relationships, about chatting. Like the Sims, basically. Oh, not to mention the pink PS2 being released in the coming months. Isn't it just cute? You want to pack it up in a purse with your tiny dog and like, totally go shopping with Paris Hilton and Britney Spears, right? Lame. Stop trying to separate girls from guys like this. It can't work... can it?
Fun = DS, not PSP, says EA exec
"Disgruntled" EA executive VP David Gardner recently went on record with MCV, worried about the current performance of the PlayStation Portable. "I don't think Sony can afford to sit back," Gardner told MCV. "I think they still have things they can do with the price and performance of the machine – things that they need to address."Sure, EA's made a lot of money off of the PSP, and their support remains strong. However, it looks like things will change, as the company refocuses its efforts on the DS: "There's no doubt that EA has historically bet more on PSP. I think we were excited by the technology, but the consumers have proven that actually what they want is fun. We must never forget that what we need to focus on is fun and so EA is putting more effort behind DS games – and creative ones that really take advantage of the hardware."[Via Joystiq]
