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    Target's Deal Day challenges Amazon's Prime event

    by 
    Mariella Moon
    Mariella Moon
    06.26.2019

    Target is going head to head with Amazon's Prime Day this year by debuting an event call "Deal Days"-- and yes, it'll also last for 48 hours. In a bid to compete with Amazon for your hard-earned dollars, the retailer is also holding an online sale event from July 15th to 16th. Target even stressed in its announcement that there's "no membership required" to participate. Unlike Prime Day, it means, which is limited to Prime subscribers who have to pay a year-long membership fee that costs $119 in the US unless they're still on free trial.