designed
Latest
Apple's Shanghai shirt: "Made for China"
We've heard great things already about the brand new Apple Store in Shanghai, but this one's interesting: on the back of employees' t-shirts there (which are red, apparently, rather than the usual black found in North America), Apple has printed "Designed in California, Made for China" in Chinese. That's obviously a play on the "Designed by Apple in California, Assembled in China" that you'll find on the back of your iPhone and many of Apple's other products. Cult of Mac checked in with Chinese gadget blogger Chris Chang, and he says that the reference does play in Shanghai. He was at the store when it opened, and says that Apple is definitely pushing to do better in China, and create more of a presence there. That's really interesting -- Apple's not only trying to simply sell its products over there, but it's actually localizing the brand a bit to do so.
Razer announces the Naga MMO mouse
BlizzCon isn't the only big gaming convention happening this week (though you'd never known it from reading our site -- we're a bit obsessive, no?). Gamescom is going on in Germany, and gaming equipment manufacturer Razer has announced there that they're releasing a new mouse, specifically designed for MMO games. They put it together in conjunction with MMO players (they say the folks at Curse had a hand in it), and while it isn't officially tied to Blizzard as far as we can tell (Steelseries already has that market cornered), there is one interesting connection. They decided to call this new mouse the "Naga."Technically the word is Sanskrit for "snake," and especially since most of Razer's mice are already named after scaly reptiles, we suppose it works. But given that the mouse is supposed to be designed for MMO gameplay (it has a twelve button thumb grid, supposedly to keep your hands off of spell buttons and on movement buttons where they belong), it's probably a happy coincidence that the name of the product is reminiscent of well-known villians in one very famous MMO. Good show, Razer.They also have a new "mousing surface" (back when I was a kid, we just called them mousepads) called the Megasoma. Both are available right now, and they ain't cheap: $80 for the mouse, and $50 for the pad. But if you want to go high-end on a mouse, and the Naga strikes your fancy, there you go.
