diageo
Latest
Johnnie Walker's drunk-driving VR experience lacks subtlety
You've probably considered the importance of avoiding drinking and driving, but I'm guessing you've never experienced the consequences of it in VR. Johnnie Walker teamed up with Samsung to create Decisions, a virtual reality video that lets you see, first-hand and in 360 degrees, what happens when you drink and drive. The idea is to make the consequences so real that you'll be deterred from driving while intoxicated. I tried out the full experience this week (complete with a vibrating "4D" chair), and left feeling less chastened than I thought I would.
Smart liquor bottles can keep tabs on your bourbon collection
A close friend of mine returned home from vacation to discover his house sitter -- his brother-in-law -- had downed an entire bottle Pappy Van Winkle 20 year bourbon. A tragedy, really. However, if an alcohol tech duo in Europe has its way, keeping tabs on your stash while you're away could become much easier. Diageo (an alcohol company) and Thinfilm (a printed electronics maker) teamed up to create a "smart bottle" that serves up cocktail recipes and can detect when a bottle has been unsealed. Thinfilm's OpenSense label sensor tags pair with a smartphones NFC chops to run the system that's also capable of tracking supply chain, in-store stock and promotional offers for brands and retailers. The pair constructed a prototype Johnnie Walker Blue bottle that'll be on display at next week's Mobile World Congress in Barcelona, but there's no word on when a similar solution could make its way to your local liquor store. Maybe the final version will be able to determine how much is left in a bottle, keeping sneaky house quests at bay.
Rivers Run Red with Linden Lab: A Second Life for the enterprise
Remember back in August where we predicted that a corporate/enterprise version of the Second Life grid was more or less inevitable? Well, that appears to have functionally come to pass, though the details are still hazy. Rivers Run Red has partnered up with Linden Lab to provide a product called Immersive Workspaces to (what appears to be primarily) the global enterprise corporate market. Immersive Workspaces is a fusion of Second Life grid technology along with a blend of Second Life objects, web-sites and web-services, all apparently very tightly integrated. As a part of the partnership, each company may either individually or jointly sell and market each other's products, and Linden Lab has an exclusive license to Rivers Run Red's Immersive Workspaces product. For its part, Rivers Run Red will provide "product and content development services to Linden Lab's clients and developer community". Right now, the only known customers of Immersive Workspaces appear to be Unilever and Diageo. Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop.
