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Gig ticket sellers should learn from Dice's new refund option
Now in its third year, UK gig app Dice has made a name for itself by selling tickets for some of the world's biggest music acts without additional overheads. There are no booking fees and tickets are tightly linked to an account, meaning all you need to do is pay the listing price and show your phone at the door. The process all but eliminates scalpers, but getting your money back when you can't make a gig hasn't been especially easy. With Refund Tickets, however, Dice has introduced a new button for sold out gigs that gives you your money back if someone on the waiting list wants to take it off your hands.
