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GameStop rewards program launching this May in 'four markets'
[The Master Shake Signal] Ever heard of a French gaming chain named Micromania? Yeah, neither had we until this morning's GameStop conference call, where the game retail giant's CEO J. Paul Raines specifically cited the (GameStop-owned since 2008) franchise for its member loyalty program ("MegaCart") and the success it's had in Europe. "We believe that the loyalty program at Micromania drove some of the highest sales per store in Europe that we've seen, so we think it's a very effective program, and that's the base for what we added to our existing loyalty program here at the Edge," Raines said, confirming the rumored plan to add a customer loyalty system at GameStop. When asked about when the new loyalty program would start rolling out, Raines stated that it'll be arriving this May in "four markets" (which could be anything from entire regions of the US to specific states or anything in-between -- we've followed up for clarification). So what can GameStop consumers expect from this new loyalty program? Not many details were given, but a few speculative ideas were offered. "Ours will have different rewards, it won't be purely a markdown program that gives you discounts once you reach a certain threshold," Raines said, adding, "It will also have unique rewards like tickets to shows and early entrance to midnight launch, etc." No mention was made of how this will effect those of you with current Edge card subscriptions, nor if this new rewards program will be separate altogether. We've contacted GameStop corporate for clarification and will update this post if we hear more, but for now you can read Raine's entire statement after the break.
GameStop still evaluating customer 'loyalty opportunity' program
Back in 2009, we spotted a couple of GameStop surveys asking customers about the Edge card and a possible new rewards program. According to Gamervision's sources, the new rewards program will go into effect "by the end of this year." As detailed in the aforementioned surveys (and corroborated by GV's sources), the rewards program is said to feature two tiers, "one for everyone, and one that can only be earned by frequent use of the basic card." We contacted GameStop corporate for comment and were told, "We are in the process of evaluating loyalty opportunities for our customers. As this is a work in progress, we are not going to comment on speculation to changes to our Edge card program." While certainly not confirmation of any changes taking place by the end of this year, it does affirm that the company is still considering altering the Edge card at some point in the future. For now, though, a new "rewards program" seems to be little more than a germinating idea. [Thanks, Mike]
