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Warner Bros. signs distribution deal with Lovefilm, ahead of Netflix's UK arrival
With Netflix creeping ever closer to its UK doorstep, Lovefilm is readying its defense -- beginning with Warner Bros. Today, the Amazon-owned streaming and rental service announced a new, multi-year partnership with the Brothers Warner, promising to deliver "wider choice and more access" to content across multiple platforms. Under the deal, users will be able to access a range of Warner Bros.' recent and forthcoming titles on their iPad, PlayStation 3, and, as of later this year, their Xbox 360, among other devices. The agreement will go into effect this December, with films like The Dark Knight, The Hangover, Gran Torino and Sex and the City 2 all available for exclusive viewing. Beginning in 2012, customers will be able to rent Warner Bros. titles 60 days after retail release, either via Lovefilm's DVD and Blu-Ray subscription service, or the studio's WarnerFilms channel. Intrigued cinephiles can whet their appetites with the full PR, after the break.
Warner brings Pay-Per-View, Video on Demand to China, hopes people will actually pay for it
Piracy may run rampant in China, but that hasn't stopped Warner Bros. from launching the country's first national Pay-Per-View and Video on Demand service. Under the program, movies like Harry Potter and the Deathly Hallows -- Part 1 will be broadcast on You On Demand's platform, and distributed to Chinese living rooms in cooperation with China Home Cinema -- a branch of CCTV-6. According to You On Demand's estimates, the service should be available in about three million homes by the end of this summer, and will have the potential to reach a full 200 million cable-equipped households. That's certainly a huge market, and one that could provide some serious revenue -- assuming, of course, that people are actually willing to pay for movies. Full PR after the break.
