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Apple's first stores in India open next month
It's kind of bonkers that Apple doesn't already have a retail presence in India, a country with some 1.25 billion people, but that's the world we live in. For a little bit longer anyway. Cupertino's working to address this by partnering with Tata (yes, them) to put Apple shops inside several Croma stores in the region, according to The Times of India. The current plan is to open by next month's Diwali festival of lights. The Times also reports that because Apple hasn't set up shop on its own because it's been unable meet a mandatory ruling regarding "local-sourcing norms" for a foreign investment in retail.
Xbox 360 launch ad for India
MTV India has been airing a promotional spot for the Xbox 360 that celebrates the unifying power of games, and at the same time, shows just how localized marketing can get. Whereas the 360's "Jump In" commercial targeted stateside urban youth, this new documentary-style ad focuses on the sport of porok, a human version of cock fighting that is supposedly a tradition in certain parts of India. Do you think the symbolic approach of not showing the actual 360 console is an effective cross-cultural strategy?See also:
