dynamic yield

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  • McDonald's

    McDonald's will use AI to automatically tweak drive-thru menus

    by 
    Kris Holt
    Kris Holt
    03.26.2019

    When you roll up to a McDonald's drive-thru in the near future, you might notice the menu changing while you're ordering to persuade you to buy a few more items. The fast food giant is buying machine learning startup Dynamic Yield for a reported $300 million, and the first stop for the company's AI is the drive-thru window.